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Gus Brown Teaches Jury Focus Group Practices

Gus Brown Teaches Jury Focus Group Practices

Like "Bull" on CBS — Only for Real!

On April 25-26, Gus Brown taught experienced trial lawyers the intricacies of facilitating a jury focus group! This was at Keenan Ball College in Atlanta, a professional service education institution for practitioners, where Gus is a long-time faculty member.

In these sessions, groups of attorneys in small groups are critiqued by Gus — after they develop their strategies and tactics.

In the words of Keenan Ball College, Gus teaches these attorneys how "to maximize every focus group experience, and to make [their] focus groups cost-effective and efficient ... how to identify biases and prejudices, what to do about them, and which ones can most affect case outcome."

Gus also provides these attorneys the benefit of his vast experience and knowledge, so that they see real-world juror reactions to evidence, and see which elements of their cases they need to emphasize for maximum jury impact.

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